Marketing & Communication

About the program

Key Learning Outcomes:

Marketing & communication fundamentals
Market and audience analysis
Strategic marketing planning
Marketing research & analytics
Campaign performance evaluation
Professional communication skills
Ethical & intercultural awareness
Applied multidisciplinary integration

Two Degrees instead of one: 4+1 Program

Earn Your Bachelor’s + Accelerated Master’s in Five Years.

The Bachelor in Marketing & Communication offers a 4+1 Accelerated Master’s Pathway with Arizona State University’s W. P. Carey School of Business.

This pathway allows students to complete four years of undergraduate study at AUT, followed by one year at ASU, earning both a bachelor’s and a master’s degree in just five years.

Students may choose between two ASU master’s options:

Master of Leadership and Management (MLM) – Fully Online

Master of Global Management (MGM) – On Campus in Arizona

Curriculum: list of the courses included

Explore the key courses that will shape your academic journey at AUT. Each course is carefully designed to develop the knowledge and skills essential for your future success. Below is a detailed semester-by-semester breakdown.

Semester 1

CIS 105 – Computer Applications and Information Technology
WPC 150 – Business and Society
MAT 117 – College Algebra
COM 100 – Introduction to Human Communication
COM 225 – Public Speaking
Modern History of Uzbekistan (National Requirement)

Semester 2

ECN 211 – Microeconomic Principles
ACC 231 – Uses of Accounting Information I
COM 259 – Communication in Business and the Professions
MAT 210 – Brief Calculus
COM 207 – Critical Thinking and Writing in Communication
Philosophy (National Requirement)

Semester 3

ACC 241 – Uses of Accounting Information II
ECN 221 – Business Statistics
ENG 101 – English Composition I
ECN 212 – Microeconomic Principles
MKT 300 - Marketing and Business Performance
Religious Studies (National Requirement)

Semester 4

MKT 302 – Strategic Marketing Management
MKT 352 – Marketing Research
COM 312 – Communication, Conflict, and Negotiation
ENG 102 – First-Year Composition II
COM 327 – Civil Communication

Semester 5

MGT 302 – Principles of International Business (GCSI)
MKT 355 – Designing Brand Identity: Methods and Digital Tools
FIN 300 – Fundamentals of Finance
WPC 300 – Problem Solving and Actionable Analytics
MKT 375 – Services Marketing

Semester 6

MGT 300 – Principles of Management and Leadership
LES 305 – Business Law and Ethics for Managers
COM 308 – Communication Research Strategies
MKT 370 – Professional Sales and Relationship Management
MKT 484 – Internship

Semester 7

MKT 365 – Advertising and Beyond: Customer-Centric Brand Development
COM 309 – Rhetorical, Interpretive, and Critical Methods in Communication
MKT 402 – Consumer Behavior
TAM 557: Global Marketing in Digital Age
TAM 511: Global Accounting: Managing with Numbers

Semester 8

COM 414: Crisis Communication
WPC 480 – Marketing Capstone
MKT 435 – Entrepreneurial Marketing
TAM 530: Data Analytics and Digital Transformation in a Global World
TAM 542: Global Leadership and Personal Development

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Why Choose AUT: Global Opportunities and Excellence

Spend four years at AUT and one year at ASU to graduate with a bachelor’s degree from AUT and master’s degree from ASU. A Bachelor’s in Marketing & Communication from AUT and MLM or MGM degree from Arizona State University (ASU)

World-Class Education

Our programs are designed and powered by ASU, ensuring top-tier education and global recognition.

Global Alliance

As part of the ASU-Cintana Alliance, we are connected with 33 leading universities across more than 30 countries, all powered by ASU. This expansive network offers unparalleled opportunities for collaboration, innovation, and global engagement.

Innovative Smart Campus

Study in a state-of-the-art campus located in the heart of Tashkent, designed to foster creativity, innovation, and collaboration.

Bachelor of Science in Marketing & Communication

About the program

Jobs you could get

Curriculum: list of the courses included

Why Choose AUT: Global Opportunities and Excellence

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