Marketing & Communication

Key Learning Outcomes:

1. Marketing fundamentals

2. Market & audience analysis

3. Strategy development

4. Research & analytics tools

5. Campaign effectiveness evaluation

6. Professional communication skills

Two degrees instead of one

Life-changing opportunity to get one degree from US and another one from Uzbekistan.

Step 1 - Start your first year at AUT in Tashkent with 25% grant, building the skills and knowledge you need to excel globally

Step 2 - Spend your last year in-person or online at ASU in US (ranked in the top 1% of universities worldwide) and gain two Bachelor degrees at the same time

Curriculum: list of the courses included

Explore the key courses that will shape your academic journey at AUT. Each course is carefully designed to develop the knowledge and skills essential for your future success. Below is a detailed semester-by-semester breakdown.

Semester 1

WPC 101 – Student Success in Business
CIS 105 – Computer Applications and Information Technology
ENG 101 – First-Year Composition
MAT 117 – College Algebra
ECN 211 – Macroeconomic Principles

Semester 2

ENG 102 – First-Year Composition
ECN 212 – Microeconomic Principles
ACC 231 – Uses of Accounting Information I
COM 100 – Introduction to Human Communication
Modern History of Uzbekistan (National Requirement)

Semester 3

ACC 241 – Uses of Accounting Information II
ECN 221 – Business Statistics
COM 207 – Critical Thinking and Writing in Communication
WPC 150 – Business and Society
Philosophy (National Requirement)

Semester 4

MKT 302 – Strategic Marketing Management
MKT 352 – Marketing Research
MAT 210 – Brief Calculus
COM 225 – Public Speaking and Presentations
Religious Studies (National Requirement)

Semester 5

MKT 402 – Consumer Behaviour
COM 259 – Communication in Business and the Professions
FIN 300 – Fundamentals of Finance
WPC 300 – Problem Solving and Actionable Analytics
WPC 148 – First-Year Introduction to Career Development

Semester 6

MGT 300 – Principles of Management and Leadership
LES 305 – Business Law and Ethics for Managers
COM 308 – Communication Research Strategies
MAT 211 – Mathematics for Business Analysis
WPC 248 – Sophomore Career Narrative Design

Semester 7

SCM 300 – Global Supply Operations
MKT 365 – Advertising and Beyond: Customer-Centric Brand Development
COM 309 – Rhetorical, Interpretive, and Critical Methods in Communication
WPC 348 – Junior Networking Foundations
Upper-Division Marketing Major Elective

Semester 8

MKT 425 – Global Marketing Management (GCSI)
WPC 480 – W. P. Carey Capstone Course
MKT 484 – Internship
Upper-Division Communication Electives
WPC 448 – Senior Career Transition Management

Why Choose AUT: Global Opportunities and Excellence

Gain a US and Uzbek degree

Gain a US degree as well as an Uzbek degree in select programs from AUT and ASU by spending your final year online or on campus at Arizona State University.

World-Class Education

Our programs are designed and powered by ASU, ensuring top-tier education and global recognition.

Global Alliance

As part of the ASU-Cintana Alliance, we are connected with 33 leading universities across more than 20 countries, all powered by ASU. This expansive network offers unparalleled opportunities for collaboration, innovation, and global engagement.

Innovative Smart Campus

Study in a state-of-the-art campus located in the heart of Tashkent, designed to foster creativity, innovation, and collaboration.

Bachelor of Science in Marketing & Communication

Jobs you could get

Curriculum: list of the courses included

Why Choose AUT: Global Opportunities and Excellence

Start your journey for 2026 intake

Get ahead with the American University of Technology (AUT)